How do technology, business, and design interrelate in the startup and corporate ecosystems today?
Design is now maturing — expect some awkwardness.
There are three kinds of design. Classical Design, Design Thinking, and Computational Design.
In the last 12 months there were 19 acquisitions of creative agencies and companies.
The value of design is in relation to the other parts of a company’s operations.
Alone and isolated within a company, design is a microworld of aesthetic high-fives.
Scaling design at the speed of Moore’s Law is not possible. Scaling design IS possible at a slower-than-desirable velocity.
Inclusive design has achieved broad acceptance among designers. For non-designers, inclusive design can be a harder idea to sell.
There’s fear about AI’s future impact, but there’s creative hope out there too. Yes we can.
There are three kinds of design.
Computational design is impacting all other forms of design today because of the cumulative impact of Moore’s Law applied over half a century of exponential progress.
What’s a “Computational Designer”?
A computational designer has four characteristics:
They understand computation. It isn’t they understand how to code. Instead, it’s the fact that they understand how computation at the scale of the Internet works and behaves. They know that there’s an invisible revolution that has taken place.
They think critically about technology. Because they understand the unusual capabilities of computation to achieve unimaginable scales of operation, they are both excited about the possibilities and concerned for the future.
They use all three kinds of design. Computational design in isolation from design thinking and classical design means that its organizational impact and its emotional impact will be limited. So they go out of their way to use all three forms.
They are always learning the new. Each day there’s a new technology that has a 3- or 4-letter acronym to represent its awesomeness, or else it’s named after some animal or mythical beast. And instead of dismissing the new, they make the effort to be curious and learn it.
They live and breathe the ethos living in Apollinaire’s words from the Bauhaus era, “New (hu)man must have the courage to be new.”
A computational designer also knows about William J. Mitchell (1944 – 2010) — “the OG of computational design.” Bill was a classically trained architect who pioneered the intersection of design and computation in a manner and scale that is difficult to describe in just a few words. I strongly suggest that you pick up one of his many books — and I promise you won’t regret it.
The Logic of Architecture reexamines central issues of design theory in the light of recent advances in artificial intelligence, cognitive science, and the theory of computation.” —William J. Mitchell, 1990
计算设计师还了解William J. Mitchell（1944年-2010年），即“计算设计的OG”。 Bill是一位受过经典训练的建筑师，他以一种难以用几句话形容的方式和规模开创了设计与计算的交叉领域。我强烈建议您选择他的许多书籍之一-我保证您不会后悔。
鉴于人工智能，认知科学和计算理论的最新进展，建筑逻辑重新审视了设计理论的核心问题。” -威廉·米切尔（William J.Mitchell），1990年